*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
The Supreme Court decided to leave in place a ban on semi-automatic weapons in the state of Illinois.
The Senate passed a bill giving retroactive pay increases to those service members who may have been affected by the hold on military promotions caused by Senator Tommy Tuberville.
Jurors are expected to resume deliberations this morning in a case that centers on how much Donald Trump's former lawyer Rudy Giuliani must pay in his damages defamation trial.
President Biden said Israel needs to be more careful when it comes to civilian deaths in its war with Hamas as the next phase of the war is weeks away.
The White House has unveiled a list of 48 drugs that drugmakers will have to pay rebates to the federal government on due to raising their prices higher than the cost of inflation during this year.
The European Council announced it will open negotiations with Ukraine and Moldova to join the group.
U.S. Treasury Secretary Janet Yellen said former President Trump's policies toward China have left the nation "more vulnerable" and more isolated in the global economy.
A federal grand jury in Montana has indicted two men accused of killing about 3,600 birds, including bald eagles and golden eagles, and selling them on the black market.
House Republicans unanimously voted to advance an impeachment inquiry into President Joe Biden.
Republican presidential candidate Vivek Ramaswamy tried to sway Iowa voters during Wednesday night's CNN Republican presidential town hall in Des Moines.
