Apple Buys AR Headset Company Mira After Vision Pro Launch
The Apple Vision Pro headset is displayed in a showroom on the Apple campus Monday, June 5, 2023, in Cupertino, Calif. (AP Photo/Jeff Chiu)
Apple recently acquired augmented reality company Mira following its launch of the Vision Pro headset. Cheddar News explains how Apple is looking to tap into the AR market long dominated by Meta.
Elaine Low, staff writer with The Ankler, joined Cheddar News to break down the latest deal with the studios, why it was such a tough negotiation, and what lies ahead.