Athleisure is a competitive industry dominated by giants such as Nike, Lululemon, and Under Armour, but Rhone is betting that it can keep up. Nate Checketts, CEO & Co-Founder of Rhone, a line of men's activewear, was with us to share the company's plan to be a winner in the space.
Checketts said he first created the company because he felt there was no premium activewear focused on men. He added that the second reason was because he wanted to develop a brand that spoke to the way modern men "live, work, and sweat." Rhone uses innovative technology that fights odor and helps with workout recovery, said Checketts.
He said the company is using a content strategy to encourage men to be better. Checketts said his apparel is named after inspirational figures such as Ernest Hemingway and Winston Churchill. With quotes integrated into the clothing, the company aims to remind consumers to be who they are trying to be.
In case you needed yet another incentive to cram all your travel items into a carry-on, Delta Airlines has just boosted the cost of your first checked bag by 17 percent.
The U.S. Supreme Court unanimously decided Monday to restore former president Donald Trump to 2024 presidential primary ballots. The court Monday rejected state attempts to hold the Republican former president accountable for the Capitol riot.
Voyager Ventures founding partners Sarah Sclarsic and Sierra Peterson discuss how they choose products and companies to invest in, and why there’s such high demand for sustainable tech.
