Alibaba's CMO Explains its "Power of Small" Olympic Campaign
Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
Opening statements are expected in Atlanta in the trial of rapper Young Thug, who's accused of co-founding a violent criminal street gang and using his music to promote it.
Thanksgiving is all about spending time with family and friends, but it also comes with social obligations. Dr. Sheree Sekou, principal consultant at Sheree Sekou Consulting, joined Cheddar News to discuss how to navigate holiday etiquette and answered questions from Cheddar News staff.
As Americans prepare for their family feasts Thursday, a new survey named some of the most popular dishes on the table. Plus, Vogue released some of the top TV episodes to watch with family after dinner.
