Alibaba's CMO Explains its "Power of Small" Olympic Campaign
Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
Days may be getting shorter and colder, but your furry friend still needs to get that daily exercise. Dr. Danielle Bernal, global veterinarian with Wellness Pet Co., joined Cheddar News to discuss the health benefits of walking for humans and dogs.
Many parents are currently shopping for presents for their young children as the holiday season is underway. Parenting and lifestyle expert Amanda Mushro joined Cheddar News to give some ideas on what to purchase for your kids.
Wondering what to watch this weekend? This week we watch real-life spiritualism that has gone too far, fictional witchcraft that has gone too far, and two Christmas classics to bring our happiness back.
Since 1927, Time Magazine has chosen its Person of the Year to acknowledge the world's biggest and most influential change makers. This year it was global phenomenon Taylor Swift. Dan Macsai, executive editor of Time, spoke with Cheddar News about the process to make its pick and what's involved.
So I got the chance to chat with times executive editor Dan Max about how time made its decision and the entire person of the year issue.
