Alibaba's CMO Explains its "Power of Small" Olympic Campaign
Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
Mariah Carey's "All I Want for Christmas Is You" has reached No. 1 on Billboard's Hot 100 chart the past four years in a row and it's reasonable to assume 2023 will be no different.
A person of interest has been arrested in connection with the fatal stabbing of a Detroit synagogue leader whose death after the start of the Israel-Hamas war prompted speculation the slaying could have been the result of antisemitism.
With the holiday season here, many families and friends are looking for enjoyable events to experience together. Vincent Ortega, associate director of Cirque Musica Holiday Wonderland, a must-see all-musical show for all ages with some stunts, top performances, and dazzling costumes. Plus, the circus provides a performance for Cheddar News viewers in studio!
The 2024 Golden Globe nominations are out and some of the year's biggest films received a nod. Cheddar News took a look at the rundown of some of the big categories.
