This photo provided by Budweiser shows a scene from Budweiser's 2023 Super Bowl NFL football ad. Broadcaster Fox says it has sold out all of its Super Bowl LVII ad space as of the end of January. The big game between the Kansas City Chiefs and the Philadelphia Eagles takes place on Sunday. (Budweiser via AP)
Super Bowl Sunday features some of the biggest commercials of the year, but there will be a noticeable difference in the type of ads that dominate the game in 2023 after crypto firms ran up the tab last year.
So who are the big dogs during ad breaks this time around? You'll probably see a commercial for your favorite beer, wine, or spirit as the alcohol industry will have the most spots secured during the Big Game. Anheuser-Busch will see the most screen time this year with three minutes, and Heineken, Molson Coors, Diageo, and Remy Martin will also pitch their products.
With more than 100 million people tuned into the Super Bowl every year, advertisers drop some big bucks to claim their spots — many of which are just seconds-long. Mark Evans, the EVP of ad sales at Fox Sports, told the Associated Press that some ads were priced upwards of $7 million for just 30 seconds of air time with the average cost for most other commercials being between $6 million and $7 million.
Last year, the crypto industry bought up so much ad space that the game was cheekily dubbed the Crypto Bowl. Companies that forked over millions in ad spending as the sector once boomed have since taken a steep tumble since FTX's bankruptcy filing in November and its founder being charged with fraud.
There will be zero ads from Crypto firms in 2023. According to Evans, 90 percent of Super Bowl ad space was booked and confirmed by the end of last summer.
Other notable sectors that are slated to run ads on Super Bowl Sunday include the tech industry, streaming services, food, automakers, and film studios.
Disney content has gone dark on YouTube TV, leaving subscribers of the Google-owned live streaming platform without access to major networks like ESPN and ABC. That’s because the companies have failed to reach a new licensing deal to keep Disney channels on YouTube TV. Depending on how long it lasts, the dispute could particularly impact coverage of U.S. college football matchups over the weekend — on top of other news and entertainment disruptions that have already arrived. In the meantime, YouTube TV subscribers who want to watch Disney channels could have little choice other than turning to the company’s own platforms, which come with their own price tags.
President Donald Trump said he has decided to lower his combined tariff rates on imports of Chinese goods to 47% after talks with Chinese leader Xi Jinping on curbing fentanyl trafficking.
Universal Music Group and AI platform Udio have settled a copyright lawsuit and will collaborate on a new music creation and streaming platform. The companies announced on Wednesday that they reached a compensatory legal settlement and new licensing agreements. These agreements aim to provide more revenue opportunities for Universal's artists and songwriters. The rise of AI song generation tools like Udio has disrupted the music streaming industry, leading to accusations from record labels. This deal marks the first since Universal and others sued Udio and Suno last year. Financial terms of the settlement weren't disclosed.
