The New York Times debuted a new ad spotlighting its investigations and coverage of the impact of brain injuries to football and other sports. Jason Stallman, Sports Editor at The New York Times, joins Cheddar on a special episode of "The Business of Sports" to discuss what he's seeing in the push for more safety concerns.
Stallman says The New York Times takes a special interest in this topic because it doesn't just impact NFL players. More and more young kids are getting into the sport. He calls it a public safety issue if it is the case that repeated head injuries can lead to cognitive damage later in life.
So are we at a turning point in the quest for head injuries to be taken more seriously in sports? Stallman says as the science has mounted over the past decade many people wonder when it will become more of a talking point among players. Although he does cite that certain parts of the country have taken steps to address the risk of head injuries. Some schools have stopped having full contact practices. However, Stallman is unsure when NFL players will start addressing the issue. He says the dynamics are much different when you're being paid millions of dollars to play a sport.
Cheddar's own Shannon LaNier tries out ZOZOFIT's new body suit that provides 3D scans measuring everything from waist size to body mass index. Madeleine Kanazawa, vice president of marketing for the fitness brand, breaks down how the technology works.
Former NFL star JJ Watt and his wife, former U.S. national team player Kealia Watt, announced they were investing in England's Burnley FC, which recently gained promotion to the Premier League. "Burnley ticked all the boxes -- the ownership, the team, the fanbase, the vision," Watt said, "And also the town, I think the town fits us well."
Cheddar News' weeklong series on personal fitness, Shannon Shapes Up, continues with Shannon LaNier busting a move at 305 Fitness in New York City. The gym offers full-body dance cardio workouts everyday with a live DJ.
