Chris Heck, president of business operations for the Philadelphia 76ers, discusses the NBA playing a game in London. He also talks the league's jump into esports.
The Philadelphia 76ers are taking on the Boston Celtics in a matchup of two of the league's most storied franchises. Heck is excited for both the 76ers' future and the league's, saying the NBA is the most popular league in the world.
Eighteen teams in the NBA have ventured into esports, with Heck noting the 76ers were the very first. He promises the league is "all in" when it comes to esports.
Hyperice CEO, Jim Heuther, joins Cheddar to discuss the company's latest product collaboration with Nike. Find out how it is helping your favorite athletes.
COSM creates immersive 360-degree experiences with advanced projection and audio tech, making you feel like you're physically at live events, even from afar.
