Fans are consuming pro football games at “record levels,” according to the president of the San Francisco 49ers.
But with ratings for NFL games sliding amid the changing media landscape, Al Guido says the league needs to better job of reaching viewers.
“If you look at the deal we did with Amazon, if you look at the Verizon-Oath deal, the Thursday night deal -- for us, we gotta get to a point where we have content in every single fan’s hand,” he told Cheddar in an interview. “And we’ve removed some of the exclusivities, which I think will lead to better ratings moving forward.”
Guido was referencing the deal struck between the league and Fox this week to carry Thursday Night Football games for the next five seasons.
The $3 billion price tag raised some eyebrows in light of ratings numbers -- research firm MoffettNathanson found viewership was down 13 percent during the regular season this year, and as much as 20 percent for the playoffs. Whether those declines continue into this weekend’s Super Bowl remains to be seen.
The New England Patriots will face off against the Philadelphia Eagles on Sunday, February 4th.
For full interview [click here](https://cheddar.com/videos/how-the-san-francisco-49ers-are-taking-advantage-of-silicon-valley).
Kayla McDonald, 19, a budding collegiate gymnast, is paving her own path and doing it with some history tacked along.
Cheddar News checks in on what to look out for on The Day Ahead. March Madness continues with the remaining Sweet 16 teams in the tournament while 'John Wick 4' makes its debut in theaters nationwide.
Willis Reed, who dramatically emerged from the locker room minutes before Game 7 of the 1970 NBA Finals to spark the New York Knicks to their first championship and create one of sports’ most enduring examples of playing through pain, has died. He was 80.
Shohei Ohtani emerged from the bullpen and fanned Los Angeles Angels teammate Mike Trout for the final out in a matchup the whole baseball world wanted to see, leading Japan over the defending champion United States 3-2 for its first World Baseball Classic title since 2009.
No. 1 seed Indiana Hoosiers have been eliminated from the March Madness women's tournament.
Fanatics is now the official jersey supplier of the National Hockey League, replacing Adidas, and the deal will kick off in the 2024-2025 season.
The NCAA men's tournament is down to the Sweet 16, which kicks off on Thursday.
Trea Turner, Paul Goldschmidt and an unrelenting U.S. lineup kept putting crooked numbers on the scoreboard, a dynamic display of the huge gap between an American team of major leaguers and Cubans struggling on the world stage as top players have left the island nation.
The top four seeds in the tournament were given to South Carolina, Indiana, Virginia Tech and Stanford — and the Cardinal was the first to bow out.
March Madness is heading to the Sweet 16 without a handful of top teams. Two No. 1 seeds, Kansas and Purdue, No. 2 seed Arizona and No. 4 seed Virginia are all gone — and gone with them are millions of busted brackets.
