Fans are consuming pro football games at “record levels,” according to the president of the San Francisco 49ers.
But with ratings for NFL games sliding amid the changing media landscape, Al Guido says the league needs to better job of reaching viewers.
“If you look at the deal we did with Amazon, if you look at the Verizon-Oath deal, the Thursday night deal -- for us, we gotta get to a point where we have content in every single fan’s hand,” he told Cheddar in an interview. “And we’ve removed some of the exclusivities, which I think will lead to better ratings moving forward.”
Guido was referencing the deal struck between the league and Fox this week to carry Thursday Night Football games for the next five seasons.
The $3 billion price tag raised some eyebrows in light of ratings numbers -- research firm MoffettNathanson found viewership was down 13 percent during the regular season this year, and as much as 20 percent for the playoffs. Whether those declines continue into this weekend’s Super Bowl remains to be seen.
The New England Patriots will face off against the Philadelphia Eagles on Sunday, February 4th.
For full interview [click here](https://cheddar.com/videos/how-the-san-francisco-49ers-are-taking-advantage-of-silicon-valley).
Spanish state prosecutors say soccer player Jenni Hermoso has accused Luis Rubiales of sexual assault for kissing her on the lips without her consent after the Women’s World Cup final.
Rising tennis sensation Coco Gauff is the first teen from the U.S. to reach the semifinals in the U.S. Open since Serena Williams in 2001.
Spain Women's Soccer Coach Fired
She got that far this time by beating Caroline Wozniacki 6-3, 3-6, 6-1 on Sunday.
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A volleyball match between the University of Nebraska and Omaha set a record for attendance for a women's sporting event when over 92,000 people showed up.
The University of Nebraska set a world record for attendance at a women's sporting event after over 92,000 showed up for a volleyball game against in-state opponent Omaha.
It’s become a stink at the U.S. Open: a pungent marijuana smell that wafted over an outer court, clouded the concentration of one of the world’s top players and left the impression there’s no place left to escape the unofficial scent of the city.
Be Well: The Art of Self Defense
Members of the Spanish Football Federation are calling for President Luis Rubiales, who kissed star player Jenni Hermoso, after the women's team's World Cup win.
